Official: GM shrinking to four brands; Pontiac to four models

Filed under: Buick, Cadillac, Chevrolet, GM, GMC, HUMMER, Pontiac, Saab, Saturn

In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, Cadillac and GMC. That would leave Pontiac, Saturn, Saab and HUMMER in automotive limbo. As part of that same plan presented to lawmakers, GM said it would sell or close Saturn. And since no one has yet stepped forward with cash, the future is not at all certain for the unique brand despite what GM's marketing VP Mark LaNeve says.

In a separate interview, Bob Lutz told AN that Pontiac will also have to get by with only four models: the G8, G5, Vibe and Solstice. Or five models if you count the Solstice coupe separately as Lutz does. Shrinking the brand would complete yet another promise GM made to Congress to make Pontiac a niche brand.

[Source: Automotive News - sub. req'd]

Official: GM shrinking to four brands; Pontiac to four models originally appeared on Autoblog on Mon, 12 Jan 2009 07:58:00 EST. Please see our terms for use of feeds.

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