Land Rover cancels G4 Challenge

Filed under: Etc., Land Rover

The Land Rover G4 Challenge will no longer provide a "Lasting Human Legacy." Why? Because it's been cancelled. If you need a reason that an 18-month-long event with trials in 18 nations for folks vying for a three-week jaunt through Asia has been killed, your hint is 'train wreck economy.' It's no surprise, after the company has cut production, bowed out of the Detroit Auto Show, and asked the British government for £1 billion to keep the machinery running. Instead, the company will focus on product launches and creating other ways to reach consumers. If there is any silver lining about another cool motoring event being relegated to the dustbin of history, it's that when car makers are in the money again we expect to have a pile of brand new cool auto events to announce. Or not...

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Land Rover cancels G4 Challenge originally appeared on Autoblog on Fri, 19 Dec 2008 16:31:00 EST. Please see our terms for use of feeds.

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